zippykid

Page Speed is more important than you realize.

How annoying is it waiting for a page to load? Do you wait for the entire page to load or do you just leave it? Studies show that most people do the latter…

When a page loads quickly, within a couple of seconds, cutovers are more apt to keep browsing. In fact, 47% of consumers expect a page to load within 2 seconds or less. A 10-second delay will more than likely force the customer leave immediately.

Speed has also proven to have a direct effect on sales and conversions. In 2007, Amazon revealed that for every 100ms increase in load time, sales would decrease 1%. That’s huge! On the other hand, it’s been proven that a 1-second delay in page response can result in a 7% reduction in conversions. Applied in real life: if you’re making $10,000 a day on your site, a 1-second delay can cause you to lose $255,500 per year!

Read more about how webpage load time affects visitor loss, by Pear Analytics.

WordPress can be slow.

WordPress is a fantastic way to manage and run your site, but it’s inherently slow. It becomes slower when you add plugins, themes, scripts, tracking codes, and on and on and on. That sucks when you consider that  1-second delay decreases customer satisfaction by about 16%.

How we fix it.

ZippyKid does things (crazy things) to supercharge your site. We’ll integrate site wide CDN (Content Delivery Network), individual site caching, and a bunch of other geeky stuff to make your site load 3 times faster (And we do ALL the configuring!). All our plans come with a content delivery network and performance tweaks out of the box. You don’t need to spend time figuring out the right settings, or negotiating prices with content delivery networks, we’ve done all of that for you, and it’s included in the monthly cost from the get go. We’ll even make sure your plugins aren’t dragging your site down.

Want to find out more? Email us at help@zippykid.com or just call our Founder at (210) 789-0369.

Poll figures provided by KissMetrics.